Re-opening Information and guidelines

Like many other business, our doors have been closed since March of this year. I am so excited to announce Alameda county has gotten the green light to reopen on the 10th of October. I will begin taking clients on the 14th. With opening my doors comes a few changes. Please review my updated price list and note that my hours of operation have changed. I look forward to seeing you all soon!

My schedule will open for October on the 12th at noon. This means, you will not be able to book an appointment until 12:00pm on October 12th. Going forward, my schedule will open the last day of each month at noon for booking. I will no longer be booking out longer than a month and all appointments will be first come, first serve. If you are unable to book for that month, that means I have no availability. Clients with permanent makeup services who were already on the schedule, will receive a call from me to reschedule personally. This means, only services such as Ombre, Microblading, Combo Brows and touch ups will be contacted by me to reschedule in the order they were scheduled prior to the shut down. If you did not follow up after receiving a voicemail, you will need to book via the website.

 Lastly, Please do not text, call or reach out via social media to try to work around what has been set in place here in the update. There will be no exceptions.


  1. If you are feeling sick, your appointment needs to be rescheduled.

  2. A face mask must be worn throughout the duration of the appointment (no exceptions)

  3. No additional guest are permitted during your appointment (no exceptions)

  4. Cash is the preferred method of payment.



Hella Beat Beauty Boutique

With Allie Yamaguchi, the client always comes first. Whether you’re looking for a quick fix or a more comprehensive approach to beauty, our priority is focused on exceeding expectations in order to make you feel and look wonderful. You are cordially invited to browse the site and get in touch with any questions.

Bright Living Room

" There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty."





At Hella Beat Beauty Boutique, beauty and your experience is the priority. Since starting out in 2011 after receiving her Esthetics license, Allies focus has been to match each client up with the right combination of beauty products and services to help them look and feel their best.

Allie Started her career at Sephora where she developed a passion for skincare and beauty. While working at Sephora, Allie enrolled at Marinello Schools of Beauty to obtain her Esthetics license to have an upper hand in the beauty industry. She later went on to work for MAC Cosmetics. Social media has given her a platform to express her creativity as an artist and later pushed Allie to become a freelance makeup artist and focus on the clinical side of her license. The artist has traveled the country beautifying brides, proving that no destination is too far when booking.

The 29 year old, Bay Area native and mother of one, is currently continuing her education in order to expand her services while also growing her small business. Her goal is to travel the world training and certifying other wide eyed Estheticians or beauty enthusiast and to one day open up a Medical Spa. Until then, she is content in her cozy boutique in Berkeley, Ca.




By Appointment Only

Wed: 10:00am - 2:00pm

Thur: 10:00am - 2:00pm

Fri: 10:00am - 2:00pm

Sat: 10:00am - 2:00pm



Business Location

2703 Seventh Street

Berkeley, CA 94710

Suite #257


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©2018 by Allie Yamaguchi.