Due to the Shelter-in-place order mandated by the state of California and many other locations around the world, we were forced to close our doors March 16th. 

When the state allows us to reopen, their will be some added precautions set in place. Only the client and the tech will be allowed during each service to keep everyone safe. The guidelines are as follows:

  1. If you are feeling sick, your appointment needs to be rescheduled.

  2. A face mask must be worn throughout the duration of the appointment (no exceptions)

  3. ​No additional guest are permitted during your appointment (no exceptions)

If you have a pending appointment and payed a deposit, it will be honored as long as you reschedule your appointment for a later date using the original link received when booking!



Hella Beat Beauty Boutique

With Allie Yamaguchi, the client always comes first. Whether you’re looking for a quick fix or a more comprehensive approach to beauty, our priority is focused on exceeding expectations in order to make you feel and look wonderful. You are cordially invited to browse the site and get in touch with any questions.

Bright Living Room

" There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty."





At Hella Beat Beauty Boutique, beauty and your experience is the priority. Since starting out in 2011 after receiving her Esthetics license, Allies focus has been to match each client up with the right combination of beauty products and services to help them look and feel their best.

Allie Started her career at Sephora where she developed a passion for skincare and beauty. While working at Sephora, Allie enrolled at Marinello Schools of Beauty to obtain her Esthetics license to have an upper hand in the beauty industry. She later went on to work for MAC Cosmetics. Social media has given her a platform to express her creativity as an artist and later pushed Allie to become a freelance makeup artist and focus on the clinical side of her license. The artist has traveled the country beautifying brides, proving that no destination is too far when booking.

The 29 year old, Bay Area native and mother of one, is currently continuing her education in order to expand her services while also growing her small business. Her goal is to travel the world training and certifying other wide eyed Estheticians or beauty enthusiast and to one day open up a Medical Spa. Until then, she is content in her cozy boutique in Berkeley, Ca.




By Appointment Only

Wed: 10:00am - 2:00pm

Thur: 10:00am - 2:00pm

Fri: 10:00am - 2:00pm

Sat: 10:00am - 2:00pm



Business Location

2703 Seventh Street

Berkeley, CA 94710

Suite #257


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©2018 by Allie Yamaguchi.